PG DIPLOMA IN Applied Journalism and Media CommunicationThe 9.9 School of Convergence in partnership with Sri Aurobindo Centre for Arts and Communication has developed a unique one-year programme for postgraduates interested in a media career, which combines coursework on journalism and the media with a professional media internship.
Key features:
•One year industry-integrated progamme combines classes and on-the-job training
•Focus on core skills (writing, thinking, creating) applicable to print, TV and online
•Allows you to build a professional portfolio while you complete your diploma
•Internationally-designed curriculum based on the best practices of
industry & the academy
Develop the skills and knowledge needed to be a leader in the media industry
The one-year programme begins with an intensive three-month session of foundational classes that prepare students for their future careers in the media. These classes, taught by international media professionals and academics, help students quickly develop the essential skills that media practitioners require. They also introduce the fundamental concepts needed to understand the media industry, its history, and its future. Out-of-class assignments and weekly excursions in and around Delhi supplement these studies.
Build a professional portfolio while you complete your diploma
Upon completion of the three-month term, students start interning with a media company, where they gain on-the-job professional training five days a week while they continue their formal education in classes held every Saturday. For the remaining three-month session of the programme, students can test out and apply the ideas and skills that they have learned in class to real-life situations, and at the same time, reflect upon their professional experiences with teachers, mentors and one another in the classroom.
By integrating the experiential learning that students receive in the internship with intensive coursework, this distinctive programme gives students the competitive edge they need in an era defined by rapidly changing information and communication technologies.
9.9 SoC has a network of established connections in diverse
fields of the media and entertainment industry:
• Magazine publishing
• Print journalism
• Television journalism
• Print journalism
• Documentary production
• Television and film management
• Advertising
• Marketing
• Development communication
http://www.schoolofconvergence.com/applied-journalism/index.html
Monday, June 21, 2010
Sunday, June 20, 2010
How to Start Your Own Newspaper with only your home PC and little or no startup cash
How to Start Your Own Newspaper with only your home PC and little or no startup cash
Member
Once upon a time, it took loads of heavy, expensive equipment to publish newspapers. Now it's as easy as can be, utlizing your own PC and the printing services offered at most large daily newspapers. You can create your own weekly community newspaper OR specialty newspaper and boost your income while working from home. I DID IT!
.Difficulty: Moderately Easy
Instructions.Things You'll Need:
•A Good Home PC and lots of drive.
•Average typing ability.
Step 1
Look at your community. What type of newspaper is needed? Is there a region, or a community that doesn't get great coverage in the local papers? Is there a growing tourist industry and the need for a specialty paper to target that area? There are tons of possibilities. Do some research. A good community paper that sticks to one area and group of people can become extremely well accepted.
Step 2
Using your computer and printer, create a dummy page/pages to be used to go out and pitch your new product to potential advertisers. You will need this advertising base (including some pre-sold ads) to fund your first print job. Go to businesses and sell advertising and even individuals who may want to utilize your classified ads. I will give resources at the end of the article which give you more detail on creating a dummy page and what program to use in your PC.
Step 3
Locate a local printer; usually it will be your local, large, daily newspaper. Ask them for a quote on your first issue. Have a general idea of how many pages. This is called WEB PRINTING (nothing to do with internet!) It is a type of printing which produces large, newspaper sized pages. You will also decide upon what size newspaper, whether tabloid or full size (broadsheet).
Step 4
Go out and find interesting people and places...write articles for your first issue. Feature stories about real life people and their hobbies or unique lives will always sell papers. Cover local sporting events, school functions, even put in kids birthday party news, etc. In the future, these 'homey' type papers will remain viable while larger national and international newspapers will continue to decline due to the internet. There is a certain respect that goes with being an editor of a newspaper, and you will find that doors will be open to you. People will come to you with stories they think should be written and local governmental decisions that need to be covered.
Step 5
Put together your first paper and have it printed. You will have to decide what type of delivery you're going to have, such as mail subscriptions and/or sales racks. Home delivery is still an option also. There are many other things to learn, which I direct you to under "resources" at the bottom of this page. But suffice it to say that you can do it! You don't have to have a degree in journalism, just a love of creating and writing. You can utilize friends and family to help sell advertising and you don't have to quit your job...at least in the beginning. It depends on how large you want to grow your paper.
Step 6
There are many benefits and much reward to this career. I have simplified the steps in order to stress that you can do it without start-up money if you already have a good computer and printer. Please see the resource at the bottom of this page to get started on the most exciting project of your life!
.
Read more: How to Start Your Own Newspaper with only your home PC and little or no startup cash | eHow.com http://www.ehow.com/how_4782240_home-pc-little-startup-cash.html#ixzz0rQKUWLoO
Member
Once upon a time, it took loads of heavy, expensive equipment to publish newspapers. Now it's as easy as can be, utlizing your own PC and the printing services offered at most large daily newspapers. You can create your own weekly community newspaper OR specialty newspaper and boost your income while working from home. I DID IT!
.Difficulty: Moderately Easy
Instructions.Things You'll Need:
•A Good Home PC and lots of drive.
•Average typing ability.
Step 1
Look at your community. What type of newspaper is needed? Is there a region, or a community that doesn't get great coverage in the local papers? Is there a growing tourist industry and the need for a specialty paper to target that area? There are tons of possibilities. Do some research. A good community paper that sticks to one area and group of people can become extremely well accepted.
Step 2
Using your computer and printer, create a dummy page/pages to be used to go out and pitch your new product to potential advertisers. You will need this advertising base (including some pre-sold ads) to fund your first print job. Go to businesses and sell advertising and even individuals who may want to utilize your classified ads. I will give resources at the end of the article which give you more detail on creating a dummy page and what program to use in your PC.
Step 3
Locate a local printer; usually it will be your local, large, daily newspaper. Ask them for a quote on your first issue. Have a general idea of how many pages. This is called WEB PRINTING (nothing to do with internet!) It is a type of printing which produces large, newspaper sized pages. You will also decide upon what size newspaper, whether tabloid or full size (broadsheet).
Step 4
Go out and find interesting people and places...write articles for your first issue. Feature stories about real life people and their hobbies or unique lives will always sell papers. Cover local sporting events, school functions, even put in kids birthday party news, etc. In the future, these 'homey' type papers will remain viable while larger national and international newspapers will continue to decline due to the internet. There is a certain respect that goes with being an editor of a newspaper, and you will find that doors will be open to you. People will come to you with stories they think should be written and local governmental decisions that need to be covered.
Step 5
Put together your first paper and have it printed. You will have to decide what type of delivery you're going to have, such as mail subscriptions and/or sales racks. Home delivery is still an option also. There are many other things to learn, which I direct you to under "resources" at the bottom of this page. But suffice it to say that you can do it! You don't have to have a degree in journalism, just a love of creating and writing. You can utilize friends and family to help sell advertising and you don't have to quit your job...at least in the beginning. It depends on how large you want to grow your paper.
Step 6
There are many benefits and much reward to this career. I have simplified the steps in order to stress that you can do it without start-up money if you already have a good computer and printer. Please see the resource at the bottom of this page to get started on the most exciting project of your life!
.
Read more: How to Start Your Own Newspaper with only your home PC and little or no startup cash | eHow.com http://www.ehow.com/how_4782240_home-pc-little-startup-cash.html#ixzz0rQKUWLoO
How to Print
Newspaper Printing
Contributor
By Renae De Leon, eHow Contributing Writer
Article Rating: (2 Ratings)
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Add to Favorites Print Share.I want to do this! What's This? ..
Newspaper printing can be done for fun or for business. To print your own newspaper you will need to get the right supplies for the project, think of a theme to focus the information in your newspaper on and you will need to determine what demographic will be reading your newspaper. If you are looking for a small business idea, or if you want to expand your current writing business, then consider adding newspaper printing to the mix.
.Difficulty: Moderate
Instructions.Things You'll Need:
•Newspaper (blank) Ink Design software Proofing paper Developing chemicals Photograph plates Computer-to-plate chemicals Computer-to-plate plates Computer-to-plate software
Step 1
Determine if you want to use a traditional printing press to print your newspaper or if you will use desktop publishing tools. This step will determine what supplies you will need to buy and what design and printing techniques you will use.
Step 2
If you will be using a traditional printing press publishing technique, you will need ink, dampening covers, blankets, shop tools and sponges, press-packing sheets and gauges, chemicals and cleaners for your equipment, antimarking nets, separators, sucker feet, ink knives, carpet sheets, spray adhesives, graphic art pens, layout sheets and blank newspaper rolls. If you will be using desktop publishing tools, you will need an inkjet printer, ink, paper and graphic design software.
Step 3
Write stories that reflect the focus of your paper. For example, if the focus is sports, then you will want to relate each of your stories to sports. You can write stories on local events, professional sports or advancements in sports technology. This is also the time when you will want to collect graphics to accompany your stories. If you will be using a printing press, you will need to create a photograph plate using a computer-to-plate system. With desktop publishing tools, you will want to scan your photographs or upload them to your computer.
Step 4
Desktop publishing software can be used to lay out both traditional printing-press-style newspapers and desktop publishing versions. When using this software, you will set up the basic components of your newspaper and then drag and drop stories and photographs where you want them. The second option is to use layout sheets. You will need to print out your stories and photographs, cut them out and paste them on the layout sheets in the formations you want. You will then use this layout sheet to set your type and arrange your photograph plates.
Step 5
Print your newspaper. For desktop publishing newspapers all you have to do is finalize your design and print your paper out. The printing-press technique is going to be much more complicated. First, you will use computer-to-plate software and printing supplies to create printing plates for your press. You will then insert these plates into your printing press, roll on the ink, position a test sheet under the plate and run through one cycle. If the lettering on the test sheets is crisp and readable, and the color balance is right, then you can insert your newspaper roll and print
.
Read more: Newspaper Printing | eHow.com http://www.ehow.com/how_4578515_newspaper-printing.html#ixzz0rQJu0bTK
Contributor
By Renae De Leon, eHow Contributing Writer
Article Rating: (2 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Newspaper printing can be done for fun or for business. To print your own newspaper you will need to get the right supplies for the project, think of a theme to focus the information in your newspaper on and you will need to determine what demographic will be reading your newspaper. If you are looking for a small business idea, or if you want to expand your current writing business, then consider adding newspaper printing to the mix.
.Difficulty: Moderate
Instructions.Things You'll Need:
•Newspaper (blank) Ink Design software Proofing paper Developing chemicals Photograph plates Computer-to-plate chemicals Computer-to-plate plates Computer-to-plate software
Step 1
Determine if you want to use a traditional printing press to print your newspaper or if you will use desktop publishing tools. This step will determine what supplies you will need to buy and what design and printing techniques you will use.
Step 2
If you will be using a traditional printing press publishing technique, you will need ink, dampening covers, blankets, shop tools and sponges, press-packing sheets and gauges, chemicals and cleaners for your equipment, antimarking nets, separators, sucker feet, ink knives, carpet sheets, spray adhesives, graphic art pens, layout sheets and blank newspaper rolls. If you will be using desktop publishing tools, you will need an inkjet printer, ink, paper and graphic design software.
Step 3
Write stories that reflect the focus of your paper. For example, if the focus is sports, then you will want to relate each of your stories to sports. You can write stories on local events, professional sports or advancements in sports technology. This is also the time when you will want to collect graphics to accompany your stories. If you will be using a printing press, you will need to create a photograph plate using a computer-to-plate system. With desktop publishing tools, you will want to scan your photographs or upload them to your computer.
Step 4
Desktop publishing software can be used to lay out both traditional printing-press-style newspapers and desktop publishing versions. When using this software, you will set up the basic components of your newspaper and then drag and drop stories and photographs where you want them. The second option is to use layout sheets. You will need to print out your stories and photographs, cut them out and paste them on the layout sheets in the formations you want. You will then use this layout sheet to set your type and arrange your photograph plates.
Step 5
Print your newspaper. For desktop publishing newspapers all you have to do is finalize your design and print your paper out. The printing-press technique is going to be much more complicated. First, you will use computer-to-plate software and printing supplies to create printing plates for your press. You will then insert these plates into your printing press, roll on the ink, position a test sheet under the plate and run through one cycle. If the lettering on the test sheets is crisp and readable, and the color balance is right, then you can insert your newspaper roll and print
.
Read more: Newspaper Printing | eHow.com http://www.ehow.com/how_4578515_newspaper-printing.html#ixzz0rQJu0bTK
How to start a community newspaper
How To
How to Start a Community Newspaper
Contributor
By an eHow Contributing Writer
Article Rating: (5 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Despite hundreds of Internet news sites and several 24-hour cable television news stations, National Public Radio (NPR) reports more than 20 million American still get a significant amount of news from small, community newspapers. While a person doesn't need a journalism degree to become a publisher, a passion for news and people are necessary for someone wanting to start a community newspaper. Read on to learn how to start a community newspaper.
.Difficulty: Challenging
Instructions.Step 1
Perform extensive market research. Find out about your potential readers and advertisers, your competition and the type of material they're producing. While news is news, how it's packaged can vary depending on a publication's audience. Besides that, the real flavor of a newspaper isn't just the news.
Step 2
Decide if you will publish online, offline or both. If offline, think about the format and distribution method of your paper. Will you use a tabloid layout or a journal sized paper and who will do the layout? If you're interested in doing an online newspaper, some basic html know-how and a software program providing you with the ability to size photographs will get you started.
Step 3
Put your financial ducks in a row. You'll need a solid business plan and accounting structure if you're going to start selling ads and paying staff members. It's always smart to hire a professional to handle your bookkeeping, payroll and taxes.
Step 4
Develop news and article sources by meeting with area businesses, government bodies, law enforcement agencies, schools, community leaders, volunteer organizations, non profit groups, youth groups, civic clubs and anyone else you know. Not only will you want to introduce yourself and your newspaper, you'll want to accumulate some photos and stories to get your first issue off to a great start.
Step 5
Learn how to price and sell advertising. This is probably the most crucial element of your endeavor. No matter how pleasant your layout, how well written your articles or how outstanding your photographs, advertising dollars will pay the bills and keep you in print or online.
Step 6
Count on putting the community first in the content of your community newspaper. Stories and photos about pets, fishing and hunting results, school news, sports teams, recipes from local cooks, gardening tips, church news, club news, wedding, engagement and birth announcements and a calendar of local events and meetings should take up most of your pages, with a few pertinent news stories getting first page placement.
Step 7
Think about how you can distribute your newspaper at the lowest cost possible. You could mail them to every household in your area or you could set up distribution points throughout your town.
.
Read more: How to Start a Community Newspaper | eHow.com http://www.ehow.com/how_2120013_start-community-newspaper.html#ixzz0rQJMr9Fx
How to Start a Community Newspaper
Contributor
By an eHow Contributing Writer
Article Rating: (5 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Despite hundreds of Internet news sites and several 24-hour cable television news stations, National Public Radio (NPR) reports more than 20 million American still get a significant amount of news from small, community newspapers. While a person doesn't need a journalism degree to become a publisher, a passion for news and people are necessary for someone wanting to start a community newspaper. Read on to learn how to start a community newspaper.
.Difficulty: Challenging
Instructions.Step 1
Perform extensive market research. Find out about your potential readers and advertisers, your competition and the type of material they're producing. While news is news, how it's packaged can vary depending on a publication's audience. Besides that, the real flavor of a newspaper isn't just the news.
Step 2
Decide if you will publish online, offline or both. If offline, think about the format and distribution method of your paper. Will you use a tabloid layout or a journal sized paper and who will do the layout? If you're interested in doing an online newspaper, some basic html know-how and a software program providing you with the ability to size photographs will get you started.
Step 3
Put your financial ducks in a row. You'll need a solid business plan and accounting structure if you're going to start selling ads and paying staff members. It's always smart to hire a professional to handle your bookkeeping, payroll and taxes.
Step 4
Develop news and article sources by meeting with area businesses, government bodies, law enforcement agencies, schools, community leaders, volunteer organizations, non profit groups, youth groups, civic clubs and anyone else you know. Not only will you want to introduce yourself and your newspaper, you'll want to accumulate some photos and stories to get your first issue off to a great start.
Step 5
Learn how to price and sell advertising. This is probably the most crucial element of your endeavor. No matter how pleasant your layout, how well written your articles or how outstanding your photographs, advertising dollars will pay the bills and keep you in print or online.
Step 6
Count on putting the community first in the content of your community newspaper. Stories and photos about pets, fishing and hunting results, school news, sports teams, recipes from local cooks, gardening tips, church news, club news, wedding, engagement and birth announcements and a calendar of local events and meetings should take up most of your pages, with a few pertinent news stories getting first page placement.
Step 7
Think about how you can distribute your newspaper at the lowest cost possible. You could mail them to every household in your area or you could set up distribution points throughout your town.
.
Read more: How to Start a Community Newspaper | eHow.com http://www.ehow.com/how_2120013_start-community-newspaper.html#ixzz0rQJMr9Fx
How to start a community newspaper
How To
How to Start a Community Newspaper
Contributor
By an eHow Contributing Writer
Article Rating: (5 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Despite hundreds of Internet news sites and several 24-hour cable television news stations, National Public Radio (NPR) reports more than 20 million American still get a significant amount of news from small, community newspapers. While a person doesn't need a journalism degree to become a publisher, a passion for news and people are necessary for someone wanting to start a community newspaper. Read on to learn how to start a community newspaper.
.Difficulty: Challenging
Instructions.Step 1
Perform extensive market research. Find out about your potential readers and advertisers, your competition and the type of material they're producing. While news is news, how it's packaged can vary depending on a publication's audience. Besides that, the real flavor of a newspaper isn't just the news.
Step 2
Decide if you will publish online, offline or both. If offline, think about the format and distribution method of your paper. Will you use a tabloid layout or a journal sized paper and who will do the layout? If you're interested in doing an online newspaper, some basic html know-how and a software program providing you with the ability to size photographs will get you started.
Step 3
Put your financial ducks in a row. You'll need a solid business plan and accounting structure if you're going to start selling ads and paying staff members. It's always smart to hire a professional to handle your bookkeeping, payroll and taxes.
Step 4
Develop news and article sources by meeting with area businesses, government bodies, law enforcement agencies, schools, community leaders, volunteer organizations, non profit groups, youth groups, civic clubs and anyone else you know. Not only will you want to introduce yourself and your newspaper, you'll want to accumulate some photos and stories to get your first issue off to a great start.
Step 5
Learn how to price and sell advertising. This is probably the most crucial element of your endeavor. No matter how pleasant your layout, how well written your articles or how outstanding your photographs, advertising dollars will pay the bills and keep you in print or online.
Step 6
Count on putting the community first in the content of your community newspaper. Stories and photos about pets, fishing and hunting results, school news, sports teams, recipes from local cooks, gardening tips, church news, club news, wedding, engagement and birth announcements and a calendar of local events and meetings should take up most of your pages, with a few pertinent news stories getting first page placement.
Step 7
Think about how you can distribute your newspaper at the lowest cost possible. You could mail them to every household in your area or you could set up distribution points throughout your town.
.
Read more: How to Start a Community Newspaper | eHow.com http://www.ehow.com/how_2120013_start-community-newspaper.html#ixzz0rQJMr9Fx
How to Start a Community Newspaper
Contributor
By an eHow Contributing Writer
Article Rating: (5 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Despite hundreds of Internet news sites and several 24-hour cable television news stations, National Public Radio (NPR) reports more than 20 million American still get a significant amount of news from small, community newspapers. While a person doesn't need a journalism degree to become a publisher, a passion for news and people are necessary for someone wanting to start a community newspaper. Read on to learn how to start a community newspaper.
.Difficulty: Challenging
Instructions.Step 1
Perform extensive market research. Find out about your potential readers and advertisers, your competition and the type of material they're producing. While news is news, how it's packaged can vary depending on a publication's audience. Besides that, the real flavor of a newspaper isn't just the news.
Step 2
Decide if you will publish online, offline or both. If offline, think about the format and distribution method of your paper. Will you use a tabloid layout or a journal sized paper and who will do the layout? If you're interested in doing an online newspaper, some basic html know-how and a software program providing you with the ability to size photographs will get you started.
Step 3
Put your financial ducks in a row. You'll need a solid business plan and accounting structure if you're going to start selling ads and paying staff members. It's always smart to hire a professional to handle your bookkeeping, payroll and taxes.
Step 4
Develop news and article sources by meeting with area businesses, government bodies, law enforcement agencies, schools, community leaders, volunteer organizations, non profit groups, youth groups, civic clubs and anyone else you know. Not only will you want to introduce yourself and your newspaper, you'll want to accumulate some photos and stories to get your first issue off to a great start.
Step 5
Learn how to price and sell advertising. This is probably the most crucial element of your endeavor. No matter how pleasant your layout, how well written your articles or how outstanding your photographs, advertising dollars will pay the bills and keep you in print or online.
Step 6
Count on putting the community first in the content of your community newspaper. Stories and photos about pets, fishing and hunting results, school news, sports teams, recipes from local cooks, gardening tips, church news, club news, wedding, engagement and birth announcements and a calendar of local events and meetings should take up most of your pages, with a few pertinent news stories getting first page placement.
Step 7
Think about how you can distribute your newspaper at the lowest cost possible. You could mail them to every household in your area or you could set up distribution points throughout your town.
.
Read more: How to Start a Community Newspaper | eHow.com http://www.ehow.com/how_2120013_start-community-newspaper.html#ixzz0rQJMr9Fx
How to setup a local newspapers
How to Publish a Small Newspaper
Contributor
By an eHow Contributing Writer
Article Rating: (14 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Times have changed since the days when copying machines were prohibitive and there were few ways to mass-produce a written work. Now, with the help of computers and the Internet, anyone with the drive can publish her own small, independent newspaper for the local community. Read on to learn how to publish a small newspaper.
.Difficulty: Moderately ChallengingInstructions.Step
1Decide what kind of newspaper you want to produce. Will you cover local sports? Will you be reporting on human interest stories, political events or police investigations? Ask youself, "What news do the people in my community need that they may not be getting?"
Step
2Determine what your resources are for gathering the news. Will you work alone? If so, allot time for all your traveling, interviewing and picture-taking. If you have friends who are part of the venture, determine who will cover which "beats."
Step
3Figure out how frequently you want to publish your small newspaper. Will it be a weekly or a monthly? Can you find enough news to make it a daily? Once that is established, you can tell your reporters how often they should get their stories to you.
Step
4Choose a method of production. If you use a word-processing program on computer, you can easily input, edit and refine your stories before you print them. Be sure to get spelling, punctuation and formatting correct before you print any pages.
Step
5Copy your small newspaper through the most economical means available to you. Invest in your own small copier if you can. If not, use any of the major chains whose business it is to prepare good-looking, quality copies in any number that you choose. Calculate the cost of your newspaper by deciding how many copies you plan to sell. Make sure that you earn a profit, so that you can continue issue to issue.
Step
6Find outlets for your newspaper. Many local businesses would welcome your small newspaper in their places of business, provided that they either get some advertising out of it, or you pay them a small commission for the privilege of placing your papers there. Negotiate well with a happy attitude, knowing that you are providing a community service.
Step
7Go yourself one better by posting your newspaper online. Using any of the various web page-creating software packages out there, you can post your news items online and reach a wider audience. If you don't want to cut into your own circulation, you can post a "teaser" version of the paper online, and tell visitors to the site how to buy or subscribe to your paper.
.Ads by GoogleWhitmore Publishing
Book publisher seeking new authors No publishing fee. We pay you.
WhitmorePublishing.com
Inviting Journalists
Sell your articles, photos & videos to publishers worldwide. Join today
www.newscollective.com
Raider Publishing
A Publisher Founded By Writers For Writers! Seeking New Authors...
www.RaiderPublishing.com
Submit Press Release $29
Network of 12 U.S. State PR Sites. Search Engines, Social Media, Blogs
express-press-release.net
Tips & Warnings
Take journalism or basic writing courses at a local college or adult education institution. Good writing takes time and patience, and your readers will appreciate your crisp, clear use of words..Get as many people from the community "on your side" as you can. These people will become steady sources of stories as the weeks and months go on, which will help your newspaper grow in scope and circulation..Calculate your price well, so that you don't go broke with your first few issues..Don't try to cover the news that other papers are already covering, unless you can provide a fresh, unique, or otherwise local angle on the story..Resources
•Good Break-Down of Many Aspects of Publishing a Small Newspaper
•Internet-Based Solution for Publishers of Small Online Newspapers and Magazines
http://www.ehow.com/how_2067441_publish-small-newspaper.html
Contributor
By an eHow Contributing Writer
Article Rating: (14 Ratings)
Email Facebook Twitter StumbleUpon
Add to Favorites Print Share.I want to do this! What's This? ..
Times have changed since the days when copying machines were prohibitive and there were few ways to mass-produce a written work. Now, with the help of computers and the Internet, anyone with the drive can publish her own small, independent newspaper for the local community. Read on to learn how to publish a small newspaper.
.Difficulty: Moderately ChallengingInstructions.Step
1Decide what kind of newspaper you want to produce. Will you cover local sports? Will you be reporting on human interest stories, political events or police investigations? Ask youself, "What news do the people in my community need that they may not be getting?"
Step
2Determine what your resources are for gathering the news. Will you work alone? If so, allot time for all your traveling, interviewing and picture-taking. If you have friends who are part of the venture, determine who will cover which "beats."
Step
3Figure out how frequently you want to publish your small newspaper. Will it be a weekly or a monthly? Can you find enough news to make it a daily? Once that is established, you can tell your reporters how often they should get their stories to you.
Step
4Choose a method of production. If you use a word-processing program on computer, you can easily input, edit and refine your stories before you print them. Be sure to get spelling, punctuation and formatting correct before you print any pages.
Step
5Copy your small newspaper through the most economical means available to you. Invest in your own small copier if you can. If not, use any of the major chains whose business it is to prepare good-looking, quality copies in any number that you choose. Calculate the cost of your newspaper by deciding how many copies you plan to sell. Make sure that you earn a profit, so that you can continue issue to issue.
Step
6Find outlets for your newspaper. Many local businesses would welcome your small newspaper in their places of business, provided that they either get some advertising out of it, or you pay them a small commission for the privilege of placing your papers there. Negotiate well with a happy attitude, knowing that you are providing a community service.
Step
7Go yourself one better by posting your newspaper online. Using any of the various web page-creating software packages out there, you can post your news items online and reach a wider audience. If you don't want to cut into your own circulation, you can post a "teaser" version of the paper online, and tell visitors to the site how to buy or subscribe to your paper.
.Ads by GoogleWhitmore Publishing
Book publisher seeking new authors No publishing fee. We pay you.
WhitmorePublishing.com
Inviting Journalists
Sell your articles, photos & videos to publishers worldwide. Join today
www.newscollective.com
Raider Publishing
A Publisher Founded By Writers For Writers! Seeking New Authors...
www.RaiderPublishing.com
Submit Press Release $29
Network of 12 U.S. State PR Sites. Search Engines, Social Media, Blogs
express-press-release.net
Tips & Warnings
Take journalism or basic writing courses at a local college or adult education institution. Good writing takes time and patience, and your readers will appreciate your crisp, clear use of words..Get as many people from the community "on your side" as you can. These people will become steady sources of stories as the weeks and months go on, which will help your newspaper grow in scope and circulation..Calculate your price well, so that you don't go broke with your first few issues..Don't try to cover the news that other papers are already covering, unless you can provide a fresh, unique, or otherwise local angle on the story..Resources
•Good Break-Down of Many Aspects of Publishing a Small Newspaper
•Internet-Based Solution for Publishers of Small Online Newspapers and Magazines
http://www.ehow.com/how_2067441_publish-small-newspaper.html
Friday, June 11, 2010
How To Run A Newspaper
Publishing 101: How to Start and Run a Magazine or Newspaper
Contents
1 Starting Out
2 Equipment and supplies you’ll need
2.1 Hardware
2.2 Software
2.3 Telecommunications
2.4 Location
2.5 Finances
3 Finding a team
4 Developing your prototype
5 Printing
6 Advertising
7 Fundraising and Grantwriting
8 Distribution and Subscriptions
9 The bottom line
10 See also
11 Resources
11.1 Local and national media networks and events
11.2 Street boxes and Newsracks
11.3 Web hosting and Web site building sites
11.4 Open source and free software
Starting Out
Publishing has never been easier than it is today. The advent of desktop computing has transformed the process of newspaper production from the reserve of the very affluent to something that it is possible to get into even without an office. Modern desktop publishing (DTP) software and computers that can handle the jobs are available at a low cost (relative to the pre-digital era) and, because of the versatility of communicating through the Internet, you can have an entire editorial/production office that exists only online.
Equipment and supplies you’ll need
(Assuming you’ll be creating a publication with a print run of over 1,000, as opposed to a small photocopied zine)
Hardware
A good computer with a lot of memory. A good computer, with at least twice the minimum amount of RAM installed, is preferable if you're going to try to do everything on one computer. As one person wrote, "It is worth spending as much as you can on your computer." Another absolute in today's society is having a processor that is fast. In fact, as with any computing needs, the faster the better, but a processor that's at least 1.5Ghz should be considered an essential, dual or quad core is even better!.
Apple (aka Macintosh) computers are what many printing companies and professional freelance designers use. That's a throwback to the early 90s, when DTP was in its infancy and using an Apple with PageMaker or QuarkXPress was the only option. The software, as well as overall PC platform, at that time, wasn't really up-to-par for heavy-duty use for typesetting. Today, though, Mac-based shops are popping up all over, a good starter computer is the iMac series computers.
If you are looking to produce a newspaper of any size with a team, you will want more than one machine. Page layout takes time, so the more availability you have the better, but this has to be balanced with cost, as well as warm bodies that will be using the machines.
A Flash drive, or DVD writer, and a External Hard Drive for long term backups. This is one important way, aside from FTP software, that you’ll move your digital documents around. They are also good for backing up your data. A DVD writer should be less than $50. Flash drives are even cheaper. As of Sept 2008, for USD$155, you can get a 1 Terabyte internal hard drive, so relatively speaking, that's cheap, especially when you look at prices from even three years ago.
A good printer. Laser is best and can be had for little money, new for less than $100 but look into spending around $400 for good one with network support built in. Laser also eats up a lot less ink than inkjets. It’s more pricey up front, but cheaper over the long haul, and they last longer.
A good digital camera. Film is not cheap. We recommend the Canon or Nikon point-and-shoot series. They’re fast, reliable and less than $400 new. When shopping around, find a digital camera with at least six megapixels, but eight or ten would be better, if possible. However, megapixel by itself is not a guarantee of quality, because other factors, such as lens quality, focal length and lag time, must be taken into account in comparing cameras.
Software
Desk Top Publishing Software. Quark Xpress or Adobe InDesign (formerly Adobe Pagemaker). You may also want to look at Adobe Photoshop for tricking out your pictures. This can cost a lot, sometimes over $1,000 for each program when you buy the latest version. If you're just starting out on a shoestring budget, check up on eBay for older versions, as you can pick those up a lot cheaper. None of the programs are really difficult to use, and there are tutorials available on many Web sites. Also, do a search for email discussion groups and Usenet newsgroups focused on the specific piece of software, as well as your area of interest, such as "launching newspapers" or "launching magazines" -- there are newsgroups and discussion lists for everything!
For many things today, and to be able to find a printer that can accept your files without reformatting everything, you will want to get copies of nothing earlier than QuarkXPress version 3.3 or better or PageMaker 5. Be sure to check with the printer that will be publishing the final product to find out if their software -- likely within one version of being current with the newest release of the software package -- can open or import your files without issue.
As far as photo tools, look for at least Adobe Photoshop CS or newer. Other solid photo manipulation tools are Gimp and SnagIt, although they aren't as fully developed as Adobe Photoshop.
While there are other desktop publishing programs available, they generally aren't supported by actual printing businesses. If you must use a tool other than QuarkXPress or PageMaker, a Free and Open Source Software (FOSS) package, Scribus, is good. It isn't a feature-rich as either QuarkXPress or PageMaker, but it can help you come up with an end product. Scribus can natively print to portable document format (PDF), but sometimes the actual PDF doesn't work well for some printing companies. Be sure to run a test to ensure the actual final product will work for you, meaning that it will do everything you need and want, but also that the company printing your publication can open the final file to print your newspaper.
Website Software. If you're going to have a Web site for your newspaper, check out Adobe Dreamweaver (formerly Macromedia Dreamweaver), Adobe Pagemill, Microsoft Frontpage are good WYSIWYG (What You See Is What You Get) editors for designing a Web site.
While we’re on site creation, make yours a dynamic site that uses PHP or .Net if possible. This software, available for free online, allows you to update your site as easily as sending an email from any computer. Instead of PHP, you could also consider using SSI (server-side includes) if your site is hosted on a Unix server. Using SSI is relativey simple. All you do is create and upload one file with the HTML coding, reference the file name from a static page, and everything changes. Be sure to research server side includes to get a full understanding.
Other options for simple and easy-to-create and easy-to-maintain sites are to use a blog-based tool, such as WordPress for a self-hosted site, or EzyMedia and WordPress.com for hosted sites, meaning the site's files and primary headaches will be handled -- for free -- by your hosts. The disadvantage to using the hosted package with WordPress is that you cannot entirely customize the theme. You can modify the themes offered in the package, but beyond that, you don't have the option of uploading additional files to change the theme. The self-hosted option can serve you better for a personalized site. TypePad is another blog-based tool that many sites use as a mini-CMS (content management system) to mainain the site.
If you're experimental, geeky, and can understand technical stuff fairly quickly, check out full-fledged CMS tools, such as EzyMedia, Drupal, Joomla, or other CMS packages. Many are FOSS packages for the download. Setting up most CMS packages is relatively painless once the files are uploaded to the server. Maintaining sites through blog-based and CMS-based platforms are easy, as you use a simple WYSIWYG editor interface to enter the stories (use a simple copy-and-paste approach), add a headline, a title (or "slug") -- which then becomes the URL, click SAVE, and you're done.
Telecommunications
High-speed Internet. Yeah, it’s $40 a month, but it’s also indispensable for maintaining your sanity. You can also share WiFi with a neighbor, but be certain to read the Terms of Service for the plan's stipulations about sharing a connection.
A phone number and business cards. Voicemail is only about $10 a month and you can get 1,000 business cards from Staples for about $20. It sure beats writing your name on scrap paper, trust me. If you have a cell phone with unlimited use, or one with cheap rates, you could also consider using NetZero Voice (aka PrivatePhone.com), which offers free voicemail, a free voicemail number, and 10 free 10-minute "return" calls that display "your" phone number and business name (as you entered it when you create the account) per month. You can receive up to 10,000 calls per month for free. If you don't mind using a cell phone or other means to return calls -- even email, which many companies do these days -- this could be a possible alternative.
NOTE: On a check up of the PrivatePhone service on 12/14/07, it has been indicated that PrivatePhone will be discontinuing their service on 12/31/07. They recommend searching the internet for "Free Phone and Voicemail Service" to find other comparable services.
Web Hosting. You can register a .com or .org. for as little as $8. You can get good, reliable hosting for $15 to $35 a month for a basic site. Many Web hosts have packages with 200 gigs or more of space, with 2,000 email accounts, unlimited email aliases, and other features, for $19USD per month. Packages with less space can be had for $4USD to $14USD per month.
PRIVATEPHONE SERVICE ENDED ON FEBRUARY 19, 2008 **
Location
If running your project out of your home isn’t an option, inexpensive space is available in local artist spaces, from progressive community groups.
Finances
A business checking account. Small business checking accounts are free at many local banks. The banks may tell you they require an IRS-issued EIN (Employer ID number, similar to a Social Security Number for businesses), but if you explain you do not expect to receive over $9,000 this year in income and that the IRS doesn't require an EIN until you reach that threshold, they generally use just the principle owner's Social Security Number in the U.S. Other countries may have other requirements, so check.
At the state and local level, you may be required to file documents with the Secretary of State and the county and/or city where you are located. Some cities and counties require business licenses, and if they do, it's generally cheaper to get the license than to get caught doing business and not having one. A call to a local business attorney can get you the general information, as well as a call to your local city hall.
An accountant. Although sometimes expensive, you can find accountants that will charge only $50 to $80 an hour for a consultation. This could help you tremendously in keeping your books, and it doesn't have to be an on-going alliance. Sit down, get the basics, find out what you need to learn, and check back as appropriate. Also ask for an ad! Be sure to at least read a book on the subject before you DIY.
Finding a team
Depending on the size and frequency of the newspaper you are starting, you will need to staff a number of different positions, from the publisher's chair on down. The smaller the paper, the smaller the number of employees you will need. At the bare minimum your paper will need a publisher, an editor, a sales manager, reporters, photographers, sales staff, copy editors/page designers, a production (graphics) team and someone to handle classified ads. Someone in accounts receivable is probably a necessity.
At smaller operations, such as a weekly or monthly publication, many of these roles may overlap and be filled by a single person. A reporter, for example, may take their own pictures. A sales manager might also be the salesperson; and the publisher may also be the editor.
There are several ways to staff your paper. There are a number of media-specific job websites that cater to both employers and employees. Many prospective employees and journalism school graduates keep a close eye on these sites as they seek out employment opportunities. Placing employment ads online and in other publications is also a good way to let people know you are hiring. It also can't hurt to contact journalism schools directly and let them know you are hiring. Whichever method you choose, be sure to be specific in the qualifications you are looking for in a potential employee. The idea of working in the media is appealing, and many applicants think no specialized training is required.
Who’s doing what? You’ll need to determine if you’re going to function as a democratic collective, a top-down construct or some other organization system. Some papers operate as a democratically driven hierarchy. They ask the entire team to give consent to what we do. The democracy is integral to the mission of the magazine. Editorial decisions, design questions and ethical considerations receive round-table speculation by everyone involved in the project. Complete consensus is not necessarily the goal; in fact; Encourage debate. No matter what the outcome, consider staff input crucial to the operation. It takes a little longer to consult staff members, but you’ll find it’s worth it.
Communication Communicating with a staff of 12 can be more difficult than reaching 12,000 readers. Use an Internet message board to keep in contact with your team and make sure everyone is on the same page…or Web page. We use topica.com to network our team. It’s a free service. This is a listserv, which functions as an email broadcast system. Send a message and it goes out to the whole team. If Joe Smith replies, his reply goes out to everyone, like on a party line. We also have monthly meetings where we meet in person and parties where we hang out.
[edit] Developing your prototype
Start with a statement of purpose. Our first directive was to democratize media by sharing the tools of journalism with the general public. Let your statement become your guiding light, your prime directive. You will never have more time to debug your magazine or newspaper than right now. Take your time and develop a working model with actual stories and photos (stuff that’s not time sensitive so you can actually use it in your first issue). Look at magazines you like and determine what stylistic aspects you’d like in your own. Develop a consistent page size (determined by printing press specifications) and margins, font, font size, standard leading and spacing, headline standards, number of columns and logos. Then again, maybe your zine’s just too avante garde for that stuff to matter. That’s okay too, the rules are yours to rewrite. Figure out how often your publication will come out and what size and format you want.
Printing
There are many printing options available. What you can achieve depends largely on your budget. When you see something you like, call the publisher and find out where they print. The cheapest game on the block is web press on newsprint. You can get a 1,000 copies of an 8-page tabloid size in black and white for about $500 per print run. Then again, 5,000 of this same rag might be only $1000. Basically, producing plates to print newspapers represents a significant part of the costs, as does getting the print run ready and doing the admin. The paper and ink is less expensive. The first 1,000 papers will usually be very expensive, but after 10,000 copies you'll be paying very little per 1,000 'run-on'.
Feel free to ask your printer questions on what they need and how they need it. Good printers should provide you with information on how best to produce pages to print well with them. Stick to the deadlines you negotiate with them. They can be among your best allies. Modern page layout software exports to the Adobe Acrobat format (PDF). Sending pages in this format is as close to 'what you see is what you get' printing as you can hope for. The format allows fonts to be embedded and avoids the newspaper coming back barely legible due to a substituted font face. Other methods include sending across EPS pages and our fonts on disk - if a font is missing the story that uses that font will degrade into another font (often Courier). That screws up all the spacing and layout and could cause you to lose the end of a story. Take your first issue in early, be prepared to head back to your office, fix the problems and return. It is very common for printers to accept files by internet (FTP) transfer.
Advertising
Finding sales people willing to work on commission only can be a very difficult process. You may well have to do this yourself. Only the most dedicated staff can and will do it well.
Determine the cost of the ads by looking at your local competition and peers. Your magazine or paper is published in regular cycles; monthly, weekly, etc. Your operating expenses (paying contractors, paying rent and other regular expenses) come in cycles as well.
The following formula works well: (Total printing cost divided by total number of pages) = Cost per page. Simple. Now you know what that paper real estate costs you.
In the planning stages for each issue, you look at many things in determining the number of pages. Some publications use a ratio of 50 percent advertising to 50 percent content, while others use a 60/40 ad-to-content ratio, and still others use a 70/30 ad-to-content ratio. While each publication determines its own ratio, the closer to a 50/50 balance you maintain, the better your publication will be viewed by your readers. The reason: it will seem like they have actual content to read -- not just ads to pass by in a vain attempt to find your content.
Fundraising and Grantwriting
Distribution and Subscriptions
The way you choose to get your magazine into people’s hands will be an important determining factor of how you’ll be spending your time on your publishing project. You can basically create a free distribution model or a pay-at-the-newsstand/subscription/street hawker model. Both have their benefits and drawbacks. There are companies that handle either sort of job, but it’s a lot cheaper to do it yourself. Most business owners are glad to have new papers in their shops. Most importantly, maintain a stable fulfillment plan. Do what you say you’ll do and deliver the magazine or paper on time.
In delivering on-time, be sure to not over-commit yourself to a specific number of pages for any specific issue.
The bottom line
In the end, consistency, integrity and respect will get you farther than anything else and dogged persistence will help you go beyond yourself and allow you to realize your vision. Remember one thing, if you are the owner of a newspaper, you have power. Power has it's advantages and dis-advantages, it's up to you how you use this power. For example, the media mogul Rupert Murdoch is the owner of News Corp. the biggest newspaper company in the world, and guess what? He has dinner with the President of the United States, oops, I mean the President has dinner with him! Reflect on what was said and good luck.
See also
v:The Student Newspaper Survival Guide http://www.collegenewspaper.org/
v:School of Journalism http://www.nettetercume.com/
v:The Student Newspaper Survival Blog http://www.collegenewspaper.blogspot.com/
magazine production
zine making
Resources
Local and national media networks and events
The Underground Publishing Conference - in Bowling Green, OH. Find info at http://www.clamormagazine.org, see our story at http://www.goxray.com/media
The Independent Press Association - A good professional networking organization for progressive and alternative press. 385 members including The Nation, Mother Jones, Juxtapoz, San Francisco Bay Guardian and XRay. http://www.indypress.org
Used Newspaper printing Equipment
[edit] Street boxes and Newsracks
Amelia based Eger Products sells them for less than $70 a piece. Contact them at http://www.egerproducts.com. Their competitors are GoPlastics, http://www.goplastics.com out of Atlanta.
Indoor, metal newsracks are available new for about $20 from ____.
[edit] Web hosting and Web site building sites
Hundreds of sites on the Web provide the tools and resources for Web development. These are just a few starting points.
Webmonkey.com is an amazing resource for all levels of Web production and experience. http://www.webmonkey.com/
Learn the ins and outs of HTML at HTMLGoodies.com. http://www.htmlgoodies.com/
Decrain Web Solutions: http://www.decrain.com
1and1.com
Turnkey Newspaper & City Guide Web Publishing Solution in Your City[1]
NewsBowl.org offers FREE Web Site hosting to publishers of personal newspapers. http://newsbowl.org/
[edit] Open source and free software
Often times you can obtain quality software for free or nearly so. Be sure to check all your options before purchasing expensive software. On the flip side of the coin, be sure that the software you use can do what you want it to, or you may have to spend time converting your previous issues.
Scribus is an open-source page layout program that has commercial support available to purchase. It is available for Linux. It exports to PDF.
The GIMP is a GPL (GNU Public License) photo-editing program (similar to Photoshop) available on Linux, OS X and Windows.
Inkscape is an open-source vector graphics program for Windows, Linux and OS X.
Retrieved from "http://en.wikibooks.org/wiki/How_To_Run_A_Newspaper"
Subjects: Books to be expanded | How To Run A Newspaper | Operations management
http://en.wikibooks.org/wiki/How_To_Run_A_Newspaper
Contents
1 Starting Out
2 Equipment and supplies you’ll need
2.1 Hardware
2.2 Software
2.3 Telecommunications
2.4 Location
2.5 Finances
3 Finding a team
4 Developing your prototype
5 Printing
6 Advertising
7 Fundraising and Grantwriting
8 Distribution and Subscriptions
9 The bottom line
10 See also
11 Resources
11.1 Local and national media networks and events
11.2 Street boxes and Newsracks
11.3 Web hosting and Web site building sites
11.4 Open source and free software
Starting Out
Publishing has never been easier than it is today. The advent of desktop computing has transformed the process of newspaper production from the reserve of the very affluent to something that it is possible to get into even without an office. Modern desktop publishing (DTP) software and computers that can handle the jobs are available at a low cost (relative to the pre-digital era) and, because of the versatility of communicating through the Internet, you can have an entire editorial/production office that exists only online.
Equipment and supplies you’ll need
(Assuming you’ll be creating a publication with a print run of over 1,000, as opposed to a small photocopied zine)
Hardware
A good computer with a lot of memory. A good computer, with at least twice the minimum amount of RAM installed, is preferable if you're going to try to do everything on one computer. As one person wrote, "It is worth spending as much as you can on your computer." Another absolute in today's society is having a processor that is fast. In fact, as with any computing needs, the faster the better, but a processor that's at least 1.5Ghz should be considered an essential, dual or quad core is even better!.
Apple (aka Macintosh) computers are what many printing companies and professional freelance designers use. That's a throwback to the early 90s, when DTP was in its infancy and using an Apple with PageMaker or QuarkXPress was the only option. The software, as well as overall PC platform, at that time, wasn't really up-to-par for heavy-duty use for typesetting. Today, though, Mac-based shops are popping up all over, a good starter computer is the iMac series computers.
If you are looking to produce a newspaper of any size with a team, you will want more than one machine. Page layout takes time, so the more availability you have the better, but this has to be balanced with cost, as well as warm bodies that will be using the machines.
A Flash drive, or DVD writer, and a External Hard Drive for long term backups. This is one important way, aside from FTP software, that you’ll move your digital documents around. They are also good for backing up your data. A DVD writer should be less than $50. Flash drives are even cheaper. As of Sept 2008, for USD$155, you can get a 1 Terabyte internal hard drive, so relatively speaking, that's cheap, especially when you look at prices from even three years ago.
A good printer. Laser is best and can be had for little money, new for less than $100 but look into spending around $400 for good one with network support built in. Laser also eats up a lot less ink than inkjets. It’s more pricey up front, but cheaper over the long haul, and they last longer.
A good digital camera. Film is not cheap. We recommend the Canon or Nikon point-and-shoot series. They’re fast, reliable and less than $400 new. When shopping around, find a digital camera with at least six megapixels, but eight or ten would be better, if possible. However, megapixel by itself is not a guarantee of quality, because other factors, such as lens quality, focal length and lag time, must be taken into account in comparing cameras.
Software
Desk Top Publishing Software. Quark Xpress or Adobe InDesign (formerly Adobe Pagemaker). You may also want to look at Adobe Photoshop for tricking out your pictures. This can cost a lot, sometimes over $1,000 for each program when you buy the latest version. If you're just starting out on a shoestring budget, check up on eBay for older versions, as you can pick those up a lot cheaper. None of the programs are really difficult to use, and there are tutorials available on many Web sites. Also, do a search for email discussion groups and Usenet newsgroups focused on the specific piece of software, as well as your area of interest, such as "launching newspapers" or "launching magazines" -- there are newsgroups and discussion lists for everything!
For many things today, and to be able to find a printer that can accept your files without reformatting everything, you will want to get copies of nothing earlier than QuarkXPress version 3.3 or better or PageMaker 5. Be sure to check with the printer that will be publishing the final product to find out if their software -- likely within one version of being current with the newest release of the software package -- can open or import your files without issue.
As far as photo tools, look for at least Adobe Photoshop CS or newer. Other solid photo manipulation tools are Gimp and SnagIt, although they aren't as fully developed as Adobe Photoshop.
While there are other desktop publishing programs available, they generally aren't supported by actual printing businesses. If you must use a tool other than QuarkXPress or PageMaker, a Free and Open Source Software (FOSS) package, Scribus, is good. It isn't a feature-rich as either QuarkXPress or PageMaker, but it can help you come up with an end product. Scribus can natively print to portable document format (PDF), but sometimes the actual PDF doesn't work well for some printing companies. Be sure to run a test to ensure the actual final product will work for you, meaning that it will do everything you need and want, but also that the company printing your publication can open the final file to print your newspaper.
Website Software. If you're going to have a Web site for your newspaper, check out Adobe Dreamweaver (formerly Macromedia Dreamweaver), Adobe Pagemill, Microsoft Frontpage are good WYSIWYG (What You See Is What You Get) editors for designing a Web site.
While we’re on site creation, make yours a dynamic site that uses PHP or .Net if possible. This software, available for free online, allows you to update your site as easily as sending an email from any computer. Instead of PHP, you could also consider using SSI (server-side includes) if your site is hosted on a Unix server. Using SSI is relativey simple. All you do is create and upload one file with the HTML coding, reference the file name from a static page, and everything changes. Be sure to research server side includes to get a full understanding.
Other options for simple and easy-to-create and easy-to-maintain sites are to use a blog-based tool, such as WordPress for a self-hosted site, or EzyMedia and WordPress.com for hosted sites, meaning the site's files and primary headaches will be handled -- for free -- by your hosts. The disadvantage to using the hosted package with WordPress is that you cannot entirely customize the theme. You can modify the themes offered in the package, but beyond that, you don't have the option of uploading additional files to change the theme. The self-hosted option can serve you better for a personalized site. TypePad is another blog-based tool that many sites use as a mini-CMS (content management system) to mainain the site.
If you're experimental, geeky, and can understand technical stuff fairly quickly, check out full-fledged CMS tools, such as EzyMedia, Drupal, Joomla, or other CMS packages. Many are FOSS packages for the download. Setting up most CMS packages is relatively painless once the files are uploaded to the server. Maintaining sites through blog-based and CMS-based platforms are easy, as you use a simple WYSIWYG editor interface to enter the stories (use a simple copy-and-paste approach), add a headline, a title (or "slug") -- which then becomes the URL, click SAVE, and you're done.
Telecommunications
High-speed Internet. Yeah, it’s $40 a month, but it’s also indispensable for maintaining your sanity. You can also share WiFi with a neighbor, but be certain to read the Terms of Service for the plan's stipulations about sharing a connection.
A phone number and business cards. Voicemail is only about $10 a month and you can get 1,000 business cards from Staples for about $20. It sure beats writing your name on scrap paper, trust me. If you have a cell phone with unlimited use, or one with cheap rates, you could also consider using NetZero Voice (aka PrivatePhone.com), which offers free voicemail, a free voicemail number, and 10 free 10-minute "return" calls that display "your" phone number and business name (as you entered it when you create the account) per month. You can receive up to 10,000 calls per month for free. If you don't mind using a cell phone or other means to return calls -- even email, which many companies do these days -- this could be a possible alternative.
NOTE: On a check up of the PrivatePhone service on 12/14/07, it has been indicated that PrivatePhone will be discontinuing their service on 12/31/07. They recommend searching the internet for "Free Phone and Voicemail Service" to find other comparable services.
Web Hosting. You can register a .com or .org. for as little as $8. You can get good, reliable hosting for $15 to $35 a month for a basic site. Many Web hosts have packages with 200 gigs or more of space, with 2,000 email accounts, unlimited email aliases, and other features, for $19USD per month. Packages with less space can be had for $4USD to $14USD per month.
PRIVATEPHONE SERVICE ENDED ON FEBRUARY 19, 2008 **
Location
If running your project out of your home isn’t an option, inexpensive space is available in local artist spaces, from progressive community groups.
Finances
A business checking account. Small business checking accounts are free at many local banks. The banks may tell you they require an IRS-issued EIN (Employer ID number, similar to a Social Security Number for businesses), but if you explain you do not expect to receive over $9,000 this year in income and that the IRS doesn't require an EIN until you reach that threshold, they generally use just the principle owner's Social Security Number in the U.S. Other countries may have other requirements, so check.
At the state and local level, you may be required to file documents with the Secretary of State and the county and/or city where you are located. Some cities and counties require business licenses, and if they do, it's generally cheaper to get the license than to get caught doing business and not having one. A call to a local business attorney can get you the general information, as well as a call to your local city hall.
An accountant. Although sometimes expensive, you can find accountants that will charge only $50 to $80 an hour for a consultation. This could help you tremendously in keeping your books, and it doesn't have to be an on-going alliance. Sit down, get the basics, find out what you need to learn, and check back as appropriate. Also ask for an ad! Be sure to at least read a book on the subject before you DIY.
Finding a team
Depending on the size and frequency of the newspaper you are starting, you will need to staff a number of different positions, from the publisher's chair on down. The smaller the paper, the smaller the number of employees you will need. At the bare minimum your paper will need a publisher, an editor, a sales manager, reporters, photographers, sales staff, copy editors/page designers, a production (graphics) team and someone to handle classified ads. Someone in accounts receivable is probably a necessity.
At smaller operations, such as a weekly or monthly publication, many of these roles may overlap and be filled by a single person. A reporter, for example, may take their own pictures. A sales manager might also be the salesperson; and the publisher may also be the editor.
There are several ways to staff your paper. There are a number of media-specific job websites that cater to both employers and employees. Many prospective employees and journalism school graduates keep a close eye on these sites as they seek out employment opportunities. Placing employment ads online and in other publications is also a good way to let people know you are hiring. It also can't hurt to contact journalism schools directly and let them know you are hiring. Whichever method you choose, be sure to be specific in the qualifications you are looking for in a potential employee. The idea of working in the media is appealing, and many applicants think no specialized training is required.
Who’s doing what? You’ll need to determine if you’re going to function as a democratic collective, a top-down construct or some other organization system. Some papers operate as a democratically driven hierarchy. They ask the entire team to give consent to what we do. The democracy is integral to the mission of the magazine. Editorial decisions, design questions and ethical considerations receive round-table speculation by everyone involved in the project. Complete consensus is not necessarily the goal; in fact; Encourage debate. No matter what the outcome, consider staff input crucial to the operation. It takes a little longer to consult staff members, but you’ll find it’s worth it.
Communication Communicating with a staff of 12 can be more difficult than reaching 12,000 readers. Use an Internet message board to keep in contact with your team and make sure everyone is on the same page…or Web page. We use topica.com to network our team. It’s a free service. This is a listserv, which functions as an email broadcast system. Send a message and it goes out to the whole team. If Joe Smith replies, his reply goes out to everyone, like on a party line. We also have monthly meetings where we meet in person and parties where we hang out.
[edit] Developing your prototype
Start with a statement of purpose. Our first directive was to democratize media by sharing the tools of journalism with the general public. Let your statement become your guiding light, your prime directive. You will never have more time to debug your magazine or newspaper than right now. Take your time and develop a working model with actual stories and photos (stuff that’s not time sensitive so you can actually use it in your first issue). Look at magazines you like and determine what stylistic aspects you’d like in your own. Develop a consistent page size (determined by printing press specifications) and margins, font, font size, standard leading and spacing, headline standards, number of columns and logos. Then again, maybe your zine’s just too avante garde for that stuff to matter. That’s okay too, the rules are yours to rewrite. Figure out how often your publication will come out and what size and format you want.
Printing
There are many printing options available. What you can achieve depends largely on your budget. When you see something you like, call the publisher and find out where they print. The cheapest game on the block is web press on newsprint. You can get a 1,000 copies of an 8-page tabloid size in black and white for about $500 per print run. Then again, 5,000 of this same rag might be only $1000. Basically, producing plates to print newspapers represents a significant part of the costs, as does getting the print run ready and doing the admin. The paper and ink is less expensive. The first 1,000 papers will usually be very expensive, but after 10,000 copies you'll be paying very little per 1,000 'run-on'.
Feel free to ask your printer questions on what they need and how they need it. Good printers should provide you with information on how best to produce pages to print well with them. Stick to the deadlines you negotiate with them. They can be among your best allies. Modern page layout software exports to the Adobe Acrobat format (PDF). Sending pages in this format is as close to 'what you see is what you get' printing as you can hope for. The format allows fonts to be embedded and avoids the newspaper coming back barely legible due to a substituted font face. Other methods include sending across EPS pages and our fonts on disk - if a font is missing the story that uses that font will degrade into another font (often Courier). That screws up all the spacing and layout and could cause you to lose the end of a story. Take your first issue in early, be prepared to head back to your office, fix the problems and return. It is very common for printers to accept files by internet (FTP) transfer.
Advertising
Finding sales people willing to work on commission only can be a very difficult process. You may well have to do this yourself. Only the most dedicated staff can and will do it well.
Determine the cost of the ads by looking at your local competition and peers. Your magazine or paper is published in regular cycles; monthly, weekly, etc. Your operating expenses (paying contractors, paying rent and other regular expenses) come in cycles as well.
The following formula works well: (Total printing cost divided by total number of pages) = Cost per page. Simple. Now you know what that paper real estate costs you.
In the planning stages for each issue, you look at many things in determining the number of pages. Some publications use a ratio of 50 percent advertising to 50 percent content, while others use a 60/40 ad-to-content ratio, and still others use a 70/30 ad-to-content ratio. While each publication determines its own ratio, the closer to a 50/50 balance you maintain, the better your publication will be viewed by your readers. The reason: it will seem like they have actual content to read -- not just ads to pass by in a vain attempt to find your content.
Fundraising and Grantwriting
Distribution and Subscriptions
The way you choose to get your magazine into people’s hands will be an important determining factor of how you’ll be spending your time on your publishing project. You can basically create a free distribution model or a pay-at-the-newsstand/subscription/street hawker model. Both have their benefits and drawbacks. There are companies that handle either sort of job, but it’s a lot cheaper to do it yourself. Most business owners are glad to have new papers in their shops. Most importantly, maintain a stable fulfillment plan. Do what you say you’ll do and deliver the magazine or paper on time.
In delivering on-time, be sure to not over-commit yourself to a specific number of pages for any specific issue.
The bottom line
In the end, consistency, integrity and respect will get you farther than anything else and dogged persistence will help you go beyond yourself and allow you to realize your vision. Remember one thing, if you are the owner of a newspaper, you have power. Power has it's advantages and dis-advantages, it's up to you how you use this power. For example, the media mogul Rupert Murdoch is the owner of News Corp. the biggest newspaper company in the world, and guess what? He has dinner with the President of the United States, oops, I mean the President has dinner with him! Reflect on what was said and good luck.
See also
v:The Student Newspaper Survival Guide http://www.collegenewspaper.org/
v:School of Journalism http://www.nettetercume.com/
v:The Student Newspaper Survival Blog http://www.collegenewspaper.blogspot.com/
magazine production
zine making
Resources
Local and national media networks and events
The Underground Publishing Conference - in Bowling Green, OH. Find info at http://www.clamormagazine.org, see our story at http://www.goxray.com/media
The Independent Press Association - A good professional networking organization for progressive and alternative press. 385 members including The Nation, Mother Jones, Juxtapoz, San Francisco Bay Guardian and XRay. http://www.indypress.org
Used Newspaper printing Equipment
[edit] Street boxes and Newsracks
Amelia based Eger Products sells them for less than $70 a piece. Contact them at http://www.egerproducts.com. Their competitors are GoPlastics, http://www.goplastics.com out of Atlanta.
Indoor, metal newsracks are available new for about $20 from ____.
[edit] Web hosting and Web site building sites
Hundreds of sites on the Web provide the tools and resources for Web development. These are just a few starting points.
Webmonkey.com is an amazing resource for all levels of Web production and experience. http://www.webmonkey.com/
Learn the ins and outs of HTML at HTMLGoodies.com. http://www.htmlgoodies.com/
Decrain Web Solutions: http://www.decrain.com
1and1.com
Turnkey Newspaper & City Guide Web Publishing Solution in Your City[1]
NewsBowl.org offers FREE Web Site hosting to publishers of personal newspapers. http://newsbowl.org/
[edit] Open source and free software
Often times you can obtain quality software for free or nearly so. Be sure to check all your options before purchasing expensive software. On the flip side of the coin, be sure that the software you use can do what you want it to, or you may have to spend time converting your previous issues.
Scribus is an open-source page layout program that has commercial support available to purchase. It is available for Linux. It exports to PDF.
The GIMP is a GPL (GNU Public License) photo-editing program (similar to Photoshop) available on Linux, OS X and Windows.
Inkscape is an open-source vector graphics program for Windows, Linux and OS X.
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